What happens when relationships become part of the growth strategy?

Venbrook Chief Marketing Officer Brooke Norton Lais recently joined ContentStrategies podcast host Steve MacDonald to discuss relationship-led growth and the role marketing can play in building meaningful connections that support long-term business growth.

Brooke shares how marketing can move beyond traditional lead generation to better understand customers, support sales and create experiences that build credibility and trust. The conversation covers customer obsession, executive relationships, personalized experiences, long B2B sales cycles and the importance of creating opportunities for meaningful one-to-one connections.

Brooke also discusses how marketing can use content, events and customer experiences to help sales teams connect with decision-makers and demonstrate the value clients can expect throughout the relationship.